Dialekta
Agence digitale — 55 experts, Montréal, Toronto, Paris.
Les signaux additionnels (documents, emplois, communiqués, contacts…) sont des bonus : leur absence est normale selon le type d'organisation et ne réduit pas la visibilité.
18 signaux
Pourquoi l’IA va changer le SEARCH en 2025 (et comment s’adapter dès maintenant)
Ces deux dernières décennies, un réflexe universel dominait : “Google it.” Aujourd’hui, ce réflexe s’effrite. Depuis deux ans, l’essor des outils d’intelligence artificielle et des moteurs conversationnels comme ChatGPT, Perplexity, […] Read More
Local Media Crisis 1/2: Causes & Impacts of digitization
Local media are going through a deep crisis, exacerbated by the rise of digital technology and the dominance of tech giants like the GAFAM. For several years, the industry has been trying to raise awareness among stakeholders about these issues, which severely affect the viability of Quebec and Canadian media. Read More
Local Media Crisis 2/2: The Opportunities of digitization
Rather than marking their downfall, digitization could be the driving force behind a renewal – provided they manage to adapt and take advantage of new technologies. Notably thanks to primary data, measurement, contextual environments, attribution models, optimization, and purchasing methods. Read More
Crise des médias locaux 2/2 : Les opportunités de la numérisation
Loin de signer leur déclin, la numérisation pourrait bien être le moteur d’un renouveau – à condition de réussir à s’adapter et tirer parti des nouvelles technologies. Notamment grâce à la donnée primaire, la mesure, les environnements contextuels, les modèles d’attribution, l’optimisation et les méthodes d’achat. Read More
Crise des médias locaux 1/2 : Causes et impacts de la numérisation
Les médias locaux traversent une crise profonde, exacerbée par la montée en puissance du numérique et la domination des géants technologiques comme les GAFAM. Depuis plusieurs années, l’industrie tente de sensibiliser les acteurs sur ces enjeux, qui affectent gravement la viabilité des médias québécois et canadiens. Read More
L’importance de la vitesse de chargement (page speed) pour le SEO et les campagnes publicitaires
La vitesse de chargement des pages et les Core Web Vitals sont devenus des facteurs cruciaux pour réussir en ligne. Non seulement ils influencent l’expérience utilisateur, mais ils jouent également un rôle déterminant dans le classement des moteurs de recherche (SEO) et l’efficacité des campagnes médias en ligne. Dans cet article, nous explorerons pourquoi ces éléments sont essentiels et comment ils peuvent optimiser votre présence en ligne. Read More
The Importance of Page Speed for SEO and Online Advertising Campaigns
Page speed and Core Web Vitals have become crucial factors for online success. Not only do they influence user experience, but they also play a decisive role in search engine ranking (SEO) and the effectiveness of online media campaigns. In this article, we will explore why these elements are essential and how they can optimize your online presence. Read More
Performance Max vs. Demand Gen: Which Strategy Should You Adopt to Maximize Your Goals?
In today’s digital landscape, online advertising is essential for attracting and converting potential customers. Google Ads offers a variety of formats and campaign types, with Performance Max and Demand Gen being two of the most powerful options. But how do you choose between these two campaign types, and why might it be beneficial to combine them for a comprehensive marketing strategy? This article explores the specifics of each campaign type, their differences, and how they can complement each other to maximize your advertising results. Read More
Performance Max V.S. Demand Gen : Quelle stratégie adopter pour maximiser l’atteinte de vos objectifs ?
Dans l’écosystème digital actuel, la publicité en ligne est essentielle pour attirer et convertir des clients potentiels. Google Ads propose une variété de formats et de types de campagnes, parmi lesquels les campagnes Performance Max et Demand Gen sont deux des options les plus puissantes. Mais comment choisir entre ces deux types de campagnes, et pourquoi il pourrait être avantageux de les combiner pour une stratégie de marketing complète ? Cet article explore les spécificités de chaque campagne, leurs différences et comment elles peuvent se compléter pour maximiser vos résultats publicitaires. Read More
Phase 3 of Law 25: Data portability, a new challenge for Quebec businesses
<p>Quebec's Bill 25 has marked a turning point in the province's digital landscape. By imposing strict rules on personal data protection, it has compelled businesses to review their practices and adopt new technologies. The data portability phase, which came into effect on September 22, 2024, represents a significant new challenge for organizations.</p> <p>The post <a href="https://dialekta.com/en/bill-25-phase-3-data-portability/">Phase 3 of Law 25: Data portability, a new challenge for Quebec businesses</a> appeared first on <a href="https://dialekta.com/en">Dialekta</a>.</p>
Emilie McAllister Joins Dialekta: A New Chapter in Customer Experience
<p>We are thrilled to announce the appointment of Emilie McAllister as our new Vice President of Customer Experience. This new role underscores our ongoing commitment to operational excellence and customer satisfaction. With this appointment, Dialekta takes a significant step forward, strengthening our management structure and reinforcing our ambition to become an undisputed leader in customer service.</p> <p>The post <a href="https://dialekta.com/en/emilie-mcallister-joins-dialekta/">Emilie McAllister Joins Dialekta: A New Chapter in Customer Experience</a> appeared first on <a href="https://dialekta.com/en">Dialekta</a>.</p>
Quebec Poultry Farmers and Dialekta make headlines in Media In Canada
<p>Our faithful readers have recently read the details of this beautiful advertising campaign signed by Dialekta, in collaboration with the Éleveurs de volailles du Québec (EVQ) for Quebec Poultry Farmers, […]</p> <p>The post <a href="https://dialekta.com/en/quebec-poultry-farmers-and-dialekta-make-headlines-in-media-in-canada/">Quebec Poultry Farmers and Dialekta make headlines in Media In Canada</a> appeared first on <a href="https://dialekta.com/en">Dialekta</a>.</p>
Diana Ferreira appointed General Manager of Dialekta in Montreal
<p>Dialekta, an independent media agency specializing in performance marketing, has appointed Diana Ferreira as its new general manager in Montreal to supervise all of the agency’s activities in Canada and […]</p> <p>The post <a href="https://dialekta.com/en/diana-ferreira-appointed-general-manager-of-dialekta-in-montreal/">Diana Ferreira appointed General Manager of Dialekta in Montreal</a> appeared first on <a href="https://dialekta.com/en">Dialekta</a>.</p>
Poulet du Québec and Dialekta : always a good choice
<p>The post <a href="https://dialekta.com/en/poulet-du-quebec-and-dialekta-always-a-good-choice/">Poulet du Québec and Dialekta : always a good choice</a> appeared first on <a href="https://dialekta.com/en">Dialekta</a>.</p>
Dialekta taking a full-service approach to performance marketing
<p>Several months ago, Dialekta quietly embarked on a long-awaited, meticulously planned project. It endeavoured to become one of Canada’s first digital marketing agencies to develop traditional media planning expertise. With […]</p> <p>The post <a href="https://dialekta.com/en/dialekta-taking-a-full-service-approach-to-performance-marketing/">Dialekta taking a full-service approach to performance marketing</a> appeared first on <a href="https://dialekta.com/en">Dialekta</a>.</p>
Dialekta at Volleybec 2021 – A record amount of $27,000 raised
<p>Dialekta Montreal is pleased to have participated last Friday in the 12th Volleybec tournament, for the great return of beach volleyball in support of bec (Bénévolat d’Entraide aux Communicateurs). Mental […]</p> <p>The post <a href="https://dialekta.com/en/dialekta-at-volleybec-2021-a-record-amount-of-27000-raised/">Dialekta at Volleybec 2021 – A record amount of $27,000 raised</a> appeared first on <a href="https://dialekta.com/en">Dialekta</a>.</p>
Dialekta Montreal moves its head office
<p>It is with great excitement that Dialekta Montreal is moving into its new head office in the booming Angus district. After 7 years in the heart of the Plateau Mont-Royal, […]</p> <p>The post <a href="https://dialekta.com/en/dialekta-montreal-moves-its-head-office/">Dialekta Montreal moves its head office</a> appeared first on <a href="https://dialekta.com/en">Dialekta</a>.</p>
The most famous Digital Ad format is going to disappear: Death to the Big Box, long live the “Flexible Size Ads”!
<p>Since the beginning of digital advertising, publishers, advertisers and internet users have lived with Big Box, Leaderboards and other IAB standard units. These guidelines got more and more complex with […]</p> <p>The post <a href="https://dialekta.com/en/the-most-famous-digital-ad-format-is-going-to-disappear-death-to-the-big-box-long-live-the-flexible-size-ads/">The most famous Digital Ad format is going to disappear: Death to the Big Box, long live the “Flexible Size Ads”!</a> appeared first on <a href="https://dialekta.com/en">Dialekta</a>.</p>
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